The Emerald Coast Real Estate Video Blog with John Moran

How to Sell Now and Capture the High Summer Rent

Selling your Emerald Coast Property? Get a FREE home value report

Buying an Emerald Coast Home or Condo? Search all properties for sale

Today we're going to be talking about how you can maximize your position as a seller in our real estate market. It's May, and the market is very active right now, so this is your chance to cash in.

Instead of waiting until fall to sell your rental property at the beach, I urge you to get on the market now while prices are higher, buyer demand is peaking and you can still capture the high summer rental income. You have a much better chance to sell high now than if you wait until August or September when the market is floods with sellers.

List now so you will already have your house or condo sold and captured the lion’s share of the high rental income when Fall rolls around and everyone who waited to sell are scrambling for buyers!

Also, inventory is low right now and we're expecting a lot of buyers to come to town, as they do every summer. Right now you have a great opportunity to maximize your position as a seller.

Please don't hesitate to contact me, or any of our great realtors, if you need assistance selling your home!

April Sales Statistics

Click the links below for detailed information about the specific market segments:

Destin Home Sales

Destin Condo Sales

30A / SoWal Home Sales

30A / SoWal Condo Sales

Navarre Beach Home Sales

Navarre Beach Condo Sales

Want a specific report? Simply email me JohnMoran@AtTheBeachTeam.com and I will email you a report for the area you are most interested in.

How Can You Take Advantage of Emerald Coast Real Estate?

Selling your Emerald Coast Property? Get a FREE home value report

Buying an Emerald Coast Home or Condo? Search all properties for sale

We're often asked how the market is doing, because a lot of the people we work with are second homeowners and also owners of investment properties. This is a tough thing to pinpoint exactly, but I have a few pieces of information that I could share with you.

First of all, high end properties are seeing a lot of activity right now. This goes for homes that are valued over $1 million. I believe this surge of activity in these higher price points stems from higher affordability and the fact that CEO's and other business owners are doing quite well in this economy. They're buying homes right now with their extra income.

At the other end of the spectrum, we're seeing a lot of investors buying up properties in the $300K price bracket and below. These investments will primarily be used as rental properties.

Lastly, the middle price bracket (homes valued anywhere from $300K-$900K) is performing slower than the others. This is probably being spurred on by the fact that the people that would normally buy these homes are a little uncertain as to whether they should purchase. They may be figuring out their 401K or trying to plan a secure retirement. Luckily, interest rates are low and when the economy comes back I think we'll be seeing a lot of activity in this area of the market.

Overall, there are always buyers and sellers for homes that are in good condition and staged well. If you're looking to either buy or sell, then now is the time to do so. We're seeing a busy spring market emerging, and low interest rates will be pushing a lot of buyers onto the market. You don't want to miss out!

Please contact me if you need any assistance with real estate in Emerald Coast!

How You Can Get Multiple Offers and Higher Sales Prices

Selling your Emerald Coast Property? Get a FREE home value report

Buying an Emerald Coast Home or Condo? Search all properties for sale

The Emerald Coast real estate market is beginning to heat up, and because of this we have been able to secure multiple offers for many of our sellers. As you can imagine, getting multiple offers on your home or condo creates stronger offers, resulting in higher sales prices.

The best way to garner multiple offers is to create value for your property – in the eyes of buyers. Essentially you need to find the sweet spot where you are lower than everyone else on the market but still higher than the last sale.

For example, if you're selling a condo where the last sale was at $300,000 and now properties are listed at $350K and higher, then you should go ahead and price your condo at $330K. This creates a major incentive for buyers to come in and make offers on your property because it’s such a good deal ($20,000 less) than the other listings. This strategy often leads to more offers and higher prices. In this case a deal of $325,000 ($25,000 more than the last sale) is very likely. And that is what you want – not the highest list prices but the highest sales price!

This also puts you in the driver seat as the seller because you have the ability to pick and choose from different offers.

If you want a Realtor that understands pricing and knows how to sell real estate in a way that captures you the highest sales prices possible, then feel free to reach out to me at any point in time and we will be glad to help.

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Why work with us?

Why work with Keller Williams Realty's At The Beach Team? With almost 4,000 realtors in our area and hundreds of thousands – even millions – of dollars at stake this is an incredibly important question. The reason you would work with Keller Williams Realty’s At The Beach Team is because the one man band / jack of all trades style the typical Realtor offers isn't good enough - you want a team of highly trained and motivated professionals who are committed to helping you maximize your position as a buyer, or a seller, so that you can achieve the greatest result possible from your transaction with the least amount of stress?

As a Seller: you would work with us because you’re the type of person that wants a proven system that has helped hundreds of people just like you successfully sell their condos, houses and vacant land for the highest price possible.

As a Buyer: you would work with us because you want a full-time professional Realtor with a ton of market knowledge. One that gives you access to all the MLS listings AND the private "hip pocket" listings that aren't in the MLS? You want to work with a team that can provide you with expert advice on how to find and negotiate great deals as well as how to save money and headaches when buying rental properties.

Finally, as a buyer or seller, you want to work with the At The Beach Team because you want the leverage that comes with working with a high production team. Think about this – Do the best Lenders, Appraisers, Contractors, Inspectors … people you need to make your transaction a good one, work harder for agents that do 5 to 10 transactions a year or will they work harder for the team that does more than 100 transactions a year? Last year we closed 105.

Hi my name is John Moran - I'm the Team Leader for Keller Williams Realty's At The Beach Team and I'm proud to tell you that our team ranked #1 for Condos Sold in our MLS and in the Top 10 for Combined Residential Sales (Houses, Condos and Townhomes) for 2013 and 2014.

When you are ready to buy or sell a property on the Emerald Coast - from Pensacola Beach to Destin to 30A/South Walton County to Panama City Beach - we will be happy to talk with you about how you can achieve your goal for owning or selling property at the beach with the least amount of stress possible. You can reach me direct at 850-217-7618.

Of course, if you have questions about the market, a specific property or our system simply call or text me at 850-217-7618 and I will be happy to answer your questions.

John Moran
Keller Williams Realty - At the Beach Team Realty
36008 Emerald Coast Parkway
Destin, FL 32541
(850) 654-3325
johnmoran@atthebeachteam.com

Click to hear recent
testimonials from happy clients

Nikki -“We purchased a house from them, it went really really good, they were very friendly they explained all the questions that we asked them, and the process went pretty smoothly. One of the realtors that I worked with, she definitely made an effort [and] made a time for us.”

Kim -“Way above and beyond. John came and he was very thoughtful, he was really trying to figure out what [my home] was really worth and how he could market it. He actually decided to market it with a drone, from the air so it focused on our new roof and it focused on how much wind we had compared to everything around us. He also had them zoom out so you can see how close the Gulf of Mexico would look. It was an awesome way to market our home and we had people marching through our house from Day 1, and on Day 6 we sold our house with 3 offers. We appreciate it John!"

Joe -"My condo sold within three and a half months. His agency had certain clients that he directed towards my condominium, and he worked well with the agency that manages the condo. He kept good communication with them so that the guests weren’t inconvenienced."

Julie -"I had great results. Our house sold in under 30 days! We don’t live in Florida, so he met us at our place when we were there for Christmas break. I thought that was nice because he didn’t really have to do that!"

Anonymous -"Everything seemed to be handled professionally. They all did their jobs very well. We were pleased with the results and the people we worked with!"

Brian -"They were exactly the results that we set up to accomplish. We had some very difficult buyers, and they just handled it. That was perfect because they didn’t include me in the drama that they had to go through in order to get the deal done. As a customer, they made me very happy!"

Leigh -"I got the results that I asked for. I have been dealing with John for over a year and when we first did the evaluation to sell my condo, it was going to bring in too little, and he told me that. This year, I told him the amount I needed and he said he could get it for me, and he did. It seemed like everybody went above and beyond!"

Matt -"They were great! They did everything they said they would do. They kept in contact with me, and they worked real hard to get a very good deal for all interested parties. John put forth a heck of a lot of effort to get the deal through. He did a great job! I think he went above and beyond."

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"After having my condo on the market with another agent for almost six months with no results I made the decision to change agents. I hired The Moran Team because they seemed more aggressive in how they sell property and sure enough it went under contract 14 days after The Moran Team listed it! Great job and thanks for your help."

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"Kris and John have really LISTENED to us-both in buying and in selling. Whenever we've needed to talk to either one, they were always a phone call away-any time! Kris spent days and put many miles on her car chauffeuring me around the entire region so I could be sure about where I wanted to buy our vacation home. I highly recommend them; they are great agents!"

Pages

How to Sell Now and Capture the High Summer Rent

How Can You Take Advantage of Emerald Coast Real Estate?

How You Can Get Multiple Offers and Higher Sales Prices